Sirius Inks Million-Dollar NFL Deal
The National Football League announced a seven-year agreement for Sirius to broadcast all NFL games live nationwide and for the company to become the official satellite radio partner of the league.
Beginning with the NFL's 2004 season, Sirius will carry the entire NFL regular season as well as select pre-season contests and playoff games. Sirius said it will offer all of the NFL programming at no additional cost to subscribers.
Sirius CEO Joe Clayton said the seven-year deal will cost Sirius $188 million in cash and $32 million in restricted stock, plus additional considerations in the future.
The game streams that will be available on Sirius will consist of local broadcasts, delivered via the satellite radio service in their entirety. NFL executives said local signals of games delivered via satellite radio will be a plus for out-of-market fans as well as local listeners.
As part of the agreement, Sirius will create "The NFL Radio Network," an around-the-clock stream of NFL content for its subscribers. The radio channel will provide news, features and a range of other programming highlighting the NFL and its teams. The NFL Radio Network will also include programs from The NFL Network television channel.
The owners of NFL-member clubs also have approved the agreement between the NFL and Sirius.
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