Sadoun Tele Satellite Magazine Ad

[Sadoun]

This ad is in Tele-Satellite Magazine

[rainman]

nice ad hopeful it will bring you in alot of new customers.

[William Eng]

That magazine is great for the hobbyist. There is alot of scientific and engineering stories. Also they got a panel of people to review new equipment and update changes in satellites. But I find that their target audience is mainly Europeans. For marketing FTA equipment, you first need to identify your customers and how best to reach them. In this case, there are at least 3 types. First is rural folks, who don't get either cable or good OTA. Second is foreign language speakers. Third is the hobbyists. As I belong to the second group, I have brought 3 of the M1 package, one for myself, 2 others for relatives. Maybe offer some incentives for referals? Nothing beats word of mouth. Most people don't even know that there is even FTA content out there just for the taking. Advertise in ethnic newspapers? Also, just listing the equipment is not really meaningful. You need to stress the benefits (buy the equipment and get these channels FTA). This FTA is an awesome package compared to the DISH alternative. One last point, assembling the equipment is the easy part, aiming the dish correctly is the tough part. Maybe you need to translate the instructions to other languages. Or redevelop the entire aiming process? such as sending customers a pre-cut cardboard with the correct angle cut out for the dish elavation and the LNB skew. Anything to make it easier. Or develop a national list of contacts of people who can help with the installation.

That was the business major in me talking.

[William Eng]

Maybe you also send customers a customized paper cutout of the Clarkes belt that can be used determine which is the most suitable site for planting the dish. This would save alot of guesswork.

Another friend of mine brought a system just to watch the horse races. So maybe advertise at the horse tracks too

[Sadoun]

William

Looking for a job?

Very nice ideas and I agree with you.

Word of mouth referal is very important for us. It drives a lot of business our way specially with the ethnic community. I find it very strong in the Vietnamese and Persian communities. They spread the word around like wild fire

What kind of work do you do?

[William Eng]

Currently I'm a physican (pathologist to be specific). I was scientist in my younger days. So, I am not looking for a job. However, if you are interested in developing a marketing ads targeting the ethnic asian population, then my wife (who was also a business major in college) might be able to help, provided some financial incentive. Let me know.

[Sadoun]

William

Sounds great. PM me her email address and tel # and I will contact her to discuss this.

[William Eng]

PM didn't work.

[Sadoun]

Sorry. I just emptied it. Try again.

[kenglish]

Originally Posted by William Eng

Maybe you also send customers a customized paper cutout of the Clarkes belt that can be used determine which is the most suitable site for planting the dish. This would save alot of guesswork.

Another friend of mine brought a system just to watch the horse races. So maybe advertise at the horse tracks too

You know, the TeleSatellite International magazine comes with software for downloading the transponder listings and such. But, it also has provisions for sorting according to languages, dish sizes, frequency bands, etc. So, you can use it to figure out what sats are viewable from your location, and their look angles. This can help you decide where to place the dish (or, dishes, in the case of some of us) relative to trees and buildings.

[Sadoun]

The SatcoDX software is reliable in Europe, Middle East, and Asia and suppose to be more accurate than lyngsat.com. It is updated in real time. However, in NA, the channel updates in SatcoDX is not 100% complete yet.