Dish Network Fact Blast update 1/2

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Customer Promotional Offers – Reminder
• $100 Back Offer and/or $100 HD Bonus Offer –Customers can benefit from the promotional offers for which they may be eligible.
o Helpful Hints for Customers
- Participating subscribers must fully and correctly complete and submit the designated redemption form to be eligible to receive monthly credits, along with subscribing to qualifying programming and qualifying promotions (please refer to Facts Blast 063006 for details).
- Customers must include their first billing statement with the redemption form when they mail it in.
.. If they do not include the first billing statement with the redemption form, customers will receive a letter explaining that they do not qualify for the promotional offer due to the absence of the billing statement; they do have the opportunity to resubmit the redemption form with the billing statements.
.. It may take approximately 10 business days before customers receive their first billing statement.
- It takes approximately 8-10 weeks from the time they mail in the redemption form and first billing statement until they receive any credits on their bill.
- Existing customers may participate in the $100 HD Bonus offer (but not the $100 Back offer) by upgrading to DishHD Bronze or higher.
- New customers participating in both the $100 HD Bonus and the enhanced $100 Back offer may complete and submit a single redemption form, which applies to both offers.
- Please note that the new HD Pak (which has been re-launched in Alaska/Hawaii/Puerto Rico/U.S. Virgin Islands only) is NOT considered qualifying programming under the $100 HD Bonus offer.
- The Redemption Form is available in a number of ways
.. Customers may download the redemption form from www.dishnetwork.com/100back
.. Customers receive information about the offer in their welcome kit, as well as directions for where to find the redemption form.
.. They may also call DISH and request that a redemption form be mailed to them if they do not have access to the Internet.

Programming
• NFL Network to Rolldown to AT60 – Effective July 13, 2006 – Good news for football fans! As of July 13, 2006, DISH Network customers who subscribe to AT60 will receive the NFL Network. Prior to this date, only customers subscribing to AT120 and higher received it.
o NFL Network
- Included in AT60 and higher – effective July 13, 2006
- Channel 154
- 110° orbital location
o NFL Network HD – Additionally, it was announced at Team Summit that effective June 9, 2006, customers who subscribe to DishHD Bronze and higher also receive NFL Network HD!
- Included in DishHD Bronze and higher – effective June 9, 2006
- Channel 9426
- 129°/61.5° orbital locations
o AT60 along with Local Networks (where available) Provides Football 7 Days a Week!
- Seven days of football a week with AT60 and a local network programming package (where available) for as little as $24.99/mo. for 10 months (AT60 at $19.99/mo. for 10 months if the subscriber is eligible for the $100 Back offer, and $5.00/mo. for locals where available).
.. Sunday – Sunday local football games on CBS, FOX and NBC
.. Monday – Monday Night Football on ESPN
.. Tuesday and Wednesday – Top game rebroadcasts on NFL Network
.. Thursday – Thursday Night Football on NFL Network
.. Friday – NFL Films: Game of the Week on NFL Network
.. Saturday – “New” Saturday Night Football on NFL Network
- Additional information:
.. 52 pre-season games on 24 nights in August 2006.
.. The eight live Thursday and Saturday night broadcasts begin Thanksgiving evening. NFL Network is the ONLY place to see these games.

o DISH Network and NFL Network Competitive Advantage
- Over 20 million U.S. households currently do not receive the NFL Network channel because their pay-TV provider does not carry it. See companies listed below that do not carry NFL Network programming and their subscriber numbers, which are based on Q1 2006 company quarterly earnings (with the exception of Bright House Networks whose subscriber number was taken from their web site at www.mybrighthouse.com):
.. Time Warner Cable – 11,039,000 subscribers
.. Charter – 5,914,000 subscribers
.. Bright House Networks – 2,000,000+ subscribers
.. Mediacom – 1,422,000 subscribers
.. Cablevision – 3,066,000 subscribers

• BabyFirstTV One Month Free – Promotional Offer – Effective July 10, 2006, through September 30, 2006 – BabyFirstTV is the nation’s first and only channel dedicated to babies and toddlers, and supported by top child development experts.
o New and existing residential subscribers who purchase two months of BabyFirstTV programming may be eligible to receive a credit for $9.99 on their DISH Network billing statement, representing one month’s cost for this a-la-carte TV channel, located on channel 126. Please note that annual BabyFirstTV subscribers may also be eligible for this offer.
- Customers who do not subscribe to minimum qualifying programming (DishFAMILY, AT60 or higher, DishHD Bronze or higher, DishLATINO or higher, or Great Wall TV Package) will be charged a $6.00/mo. Service Access Fee.
- Participating subscribers must fully and correctly complete and submit the designated redemption form to be eligible to receive the $9.99 credit on their billing statement, and must mail it along with billing statements indicating two consecutive months subscription to BabyFirstTV programming service.
- The redemption form must be postmarked no later than January 31, 2007; it may take up to 8-10 weeks for the $9.99 credit to show up on the customer’s billing statement. For questions regarding the status of the customers redemption, or if the credit has not been received after 8-10 weeks, customers can call 1-877-261-2872.

Hot Topics.
• Chinese Programming Change – Sky Link TV will replace PTS in the Chinese Variety Pack – Effective July 15, 2006
o Effective July 15, 2006, Sky Link TV will replace PTS using the same channel number (channel 693) at the 118.7° and 121° orbital locations within the Chinese Variety Pack.
o By replacing PTS with Sky Link TV in the Chinese Variety Pack, customers will have the best Mandarin TV entertainment in the U.S. on DISH Network.
- Sky Link TV is a 24-hour Mandarin Chinese entertainment channel that broadcasts a variety of programming including the most popular as well as exclusive first-run dramas from China, Korea and Japan. Additionally, it offers a number of talk shows from Taiwan and China, and news programming produced in the U.S. and internationally.
o Customers will be informed of this change.