Chinese state broadcaster CCTV is in talks with foreign broadcasters to
expand its presence in overseas markets and promote a better understanding of China, the South China Morning Post has reported. CCTV's Vice-President Zhang Changming said the discussions were about helping the broadcaster distribute its programmes and reach a wider foreign audience. CCTV is also considering starting a third international channel to carry a wider range of programmes. The moves were aimed at promoting better understanding of China, and not necessarily at making money, Mr Zhang said. After 10 years pursuing overseas expansion, CCTV's two international channels -- Chinese-language
CCTV-4 and English-language
CCTV-9 -- reach only about 10 million TV households worldwide, the newspaper said.
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