That magazine is great for the hobbyist. There is alot of scientific and engineering stories. Also they got a panel of people to review new equipment and update changes in satellites. But I find that their target audience is mainly
Europeans. For marketing FTA equipment, you first need to identify your customers and how best to reach them. In this case, there are at least 3 types. First is rural folks, who don't get either cable or good OTA. Second is foreign language speakers. Third is the hobbyists. As I belong to the second group, I have brought 3 of the M1 package, one for myself, 2 others for relatives. Maybe offer some incentives for referals? Nothing beats word of mouth. Most people don't even know that there is even FTA content out there just for the taking. Advertise in ethnic newspapers? Also, just listing the equipment is not really meaningful. You need to stress the benefits (buy the equipment and get these channels FTA). This FTA is an awesome package compared to the DISH alternative. One last point, assembling the equipment is the easy part,
aiming the dish correctly is the tough part. Maybe you need to translate the instructions to other languages. Or redevelop the entire aiming process? such as sending customers a pre-cut cardboard with the correct angle cut out for the dish elavation and the LNB skew. Anything to make it easier. Or develop a national list of contacts of people who can help with the
installation.
That was the business major in me talking.