I think what also compounds things is those of us who have 4DTV receivers get quite a bit of premium programming free in the clear. What also does it is a Dish Network
installer was who sold them their system and installed it. So you have a legit DN installer selling a system that receives DN. I honestly believe they feel since they paid for the equipment instead of choosing the free equipment route the programming is free. Being sold by a DN installer it actually looks like a DN package.